Artwork Information

Sourcing and Artwork


Looking for something different, already have an idea in mind but you can’t find it? Let us help. If you think you’ve seen something else in recycled but can’t find it, need something designed especially for your client or simply want to bounce ideas off us please call us on 01275 331 920 or alternatively email us at


Before anything can go to print we must have an approval of artwork form signed and sent back. This will clarify exactly what your client wants included in the design, the location of the design to the product, design sizes, print colours and any additional information relevant to the order. Sending through Artwork: Send us your clients logos, text, contact details etc.

Artwork Formats

Tip: hover over the Green and Good™ logo to see what happens when the image is enlarged. Bitmaps are made up of pixels, so can lose their image quality when scaled up or down.

Flexible for Screen Printing

Vector Artwork

  • Vector file extensions:
    .EPS .PDF .Ai or .SVG
  • Most suited for screen and pad printing in pantone spot colours.
  • Vector-based files are necessary for screen or pad printing logos, designs or illustrations that require precise measurements.
  • They generally contain well-defined elements such as curves and shapes of various colours. They are also easily scalable due to their mathematical nature and their colours can be edited easily.
  • Vector graphics are often inherently smaller in file size and are often universally editable and printable.

Inflexible for Screen Printing

Bitmap Artwork

  • Bitmap file extensions:
    .JPG .GIF .TIF .PSD or .BMP
  • Bitmap files are most suitable for full colour printing of photo-realistic images that require complex colour variations and are generally unusable for screen printing processes.
  • They are not easily scalable due to being mapped to a non-flexible grid of pixels. If a bitmap-based image were to be enlarged, it would lose its sharpness and edges within the image and would appear jagged.
  • Bitmap files are often heavily compressed to reduce their file size, over-compressed files are unlikely to reproduce clearly.

Colour Guidelines

There are 3 main colour spaces that are used in artwork files - spot colours, CMYK and RGB. Please see below for further information about each colour space. Generally, if a product is printed in 1 to 3 colours, we will require vector artwork to be supplied with Pantone references.

  • Spot Colours
  • 4 Colour Process
  • RGB Colours

Spot Colours

This is the standardised colour matching system that we use for screen printing most of our products. Otherwise known as Pantone colours or PMS colours (Pantone Matching System) these colours are pre-mixed up from a specific recipe of varying amounts of the base inks before they are printed. Other spot colour matching systems are popular in other countries, eg HKS is common in Germany.

An enormous range of colours can be achieved in print with this system, far wider than 4 colour process CMYK. Typically they are named with a 3 or 4 digit code, or a specific colour name, such as 377 or Reflex Blue.

Often suffixed by “C” for coated, or “U” for uncoated, this is representative of the substrate (material) that the ink is going to be printed on, which can affect the appearance of the colour due to varying amounts of reflectivity of light between coated and uncoated stocks.

Used for printing with 1, 2, or more colours, please specify the pantone reference with your order. These colours are often different in appearance on computer screens compared to print, so please refer to a pantone book for reference.

4 Colour Process

This is the colour system used to print in full colour. It is named after the 4 process colour inks that are used to make up the printed image – Cyan, Magenta, Yellow and Black. Often referred to as CMYK, Full Colour Process, Full Colour or just “Process”. The image is printed with extremely small dots of the 4 CMYK translucent colours, in varying amounts, usually on a white surface to create the appearance of a wide range of colours when printed together.

A much smaller range of colours can be achieved with this print process than with the Pantone Matching System. However it is very effective at reproducing photographs and graduated tones, due to the halftone effect that can be achieved with printing the varying sized dots.

CMYK colours are represented by the 4 percentages of the colours used, eg 0, 100, 100, 0 is a red colour, made up of 0% Cyan, 100% magenta, and 100% yellow and 0% black.

This colour system is called a subtractive colour, please do not supply artwork with CMYK colours if you are planning on printing a 1 colour design. Please supply pantone colours instead.

RGB Colours

This is the colour system that is used for screen design. It is named after the 3 colours of light which make up images displayed on screens – Red, Green, and Blue. Artwork / colours supplied in this colour space are not ready for print output.

They will need to be converted to Pantone colours, or CMYK colours before they are printed. This conversion can lead to inconsistent colours being printed from that intended, so please supply colours and imagery in the correct colourspace.

Described as “additive colour”, because the image is made up of adding various amounts of light of the RGB colours, an extremely wide range of colours can be achieved with this system. Mixing all three primary colours together yields white. RGB colours are represented by the levels of Red, Green, and Blue light used, on scale from 0 to 255. Eg, 255, 0, 0 represents a bright red colour.

Artwork Guidelines

As a general rule, aside from printing on full colour products, we require all artwork to be supplied in Ai (Adobe Illustrator), EPS, or PDF Vector format. Vector artwork is very important, please see the info in the table here. Most of our products are screen printed and therefore require vector artwork, apart from the full colour products like transfer printed bags, white notebooks and pads, badges and magnets. For transfer, full colour litho and digital print processes we can receive files in bitmap PDF, TIF and JPEG formats as long as they are 300dpi at actual size, and sufficient quality and not overly compressed as that will result in unsatisfactory print quality.

It is important that it is not just an embedded JPEG or similar bitmap file in the EPS, PDF or AI (Adobe Illustrator) file, it needs to contain vector paths. You can usually tell if it is not vector - if you zoom in closely you be able to see the pixels that make up the image. Where spot colours are used, eg for screen printing, please supply the pantone references to be printed in the artwork, not RGB or CMYK four colour process colour references.

Always remember to:

  • Convert all fonts to outlines/paths or supply fonts required
  • Include all the correct copy you require remember to get this approved by all stakeholders before sending to us
  • Avoid large areas of print
  • Adhere to the products' minimum font size
  • Specify Pantone references for all colours
  • Don't forget to check the print area of the product

Please be aware that if you send us a small GIF, PNG or JPEG logo from a company website it is unlikely that we will be able to print it, please request a suitable file from the logo designer. Website graphics are usually highly compressed and small.

Redrawing Artwork

Please speak to the logo designer first as they will usually have created the logo in a vector application. If you are unable to supply artwork in vector format where required, there is a possibility that we may be able to redraw it in to a print ready vector file. Please be aware that it might not be possible to match fonts or complex designs precisely. However due to the time consuming nature of the conversion process an artworking charge is applied, depending on the complexity of the design.

Printing on Jute Bags

If you are ordering a jute bag, please give consideration to the print surface and be aware that the artwork may need to be adapted accordingly to ensure that it is suitable for this substrate. Jute has a very heavy weave, this means that all text needs to at least 30pt, reversed out designs should be avoided and the artwork should not contain fine details as they might fill in when printed.